HOP THE HOP

This ad campaign is for the streetcar in Milwaukee aptly named The Hop. The overall goal of this campaign is to encourage tourists to not only explore Milwaukee, but also use The Hop as their method of transportation. I did this by utilizing bold and eye-catching visuals that can be seen in sights that they may be visiting. To further drive home the aspect of Milwaukee tourism, I used common local jargon and related it to key selling points of The Hop. This project was comprised of magazine ads, transit marketing, Guerilla marketing, and UX design.