SWEET SUSTAINABILITY

Rubbish is a fictional sustainable sugar brand packaged in leftover sugarcane bagasse, basically, its garbage. The brand is a vessel to a new world of sustainability; one where people feel excited about it in ways they haven’t before, one that is fun, upbeat, and friendly. This new world starts with the movement, ‘sweet sustainability.’ The idea behind this movement is to encourage individuals to want to learn more about sustainable foods, and how they can practice more sustainability in their everyday lives. 
 
With that in mind, for this project, I wanted to remove all expectations one has when they think of sustainable foods (think green and brown packaging, and names that start with ‘eco’) and make it more approachable. I took all those expectations and turned them on their head, and that’s where Rubbish was born. 3 brightly colored sugar boxes and a brand named after garbage, how sweet is that?